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Would you vote for this man?
Much has been written about personal branding and how important it is to grow and maintain a professional image especially when one is closely observed by the media and public. So you’d think that a...
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SME Branding Lesson #4 Be Current and Pro-active
We talk about reputation and how to build it. We know it’s nothing that happens overnight – unless one is lucky enough to get featured in the mass media successfully ‘Dragon’s Den’ style. It will take...
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The Mighty Power of Personal Brands and Twitter – and what the ASA has to say...
… In the case of Wayne Rooney, some may say that brand personality may be debatable compared to David Beckham or Stevie Gerrard, but he has undeniably an amazing followership on twitter and the brains...
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Follow Your Convictions – And Sack the Stylist!
There have been a number of blog posts about Bob Geldof’s campaign with Maurice Lacroix and how those two brands go together. They even made a video clip – though in my mind it doesn’t really help...
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